After we returned from the retreat in Taupo we held a strategic planning retreat to map out our priorities for 2006. You can see where we announced these and preannounced the new Loft facility in February in the post “Wanted: New Loft“.
Within weeks the place manifested, and we took possession on February 24th.
Looking back now I can see by analyzing the specification that we came up with that we were basically trying to reimplement the “success formula” of Gaura Yoga. It’s not an unnatural thing to do. We were successful once doing things that way, so we naturally gravitated toward that.
At the same time that we were discussing the shift, we were also discussing the rebranding of the Loft. We discussed how when I first came to the Loft in 1996 there were no yoga classes. Many of the early Lofties came before yoga even started. Rama das, Bala Gopal das, Khadiravan devi dasi, Sudevi devi dasi, Seva Kunja devi dasi, and many others. So yoga is not integral to the success of the Loft paradigm. Ten years ago there was no yoga, in ten years time there may be no yoga, but in the meantime there is yoga.
In 1998 in Wellington, after experimenting with so many of the things that had been successful in Auckland we gradually discovered that yoga was the way forward there. Eventually yoga displaced all the programs that had been the mainstay of momentum at the Loft in Auckland. After we left Wellington in 2001 the name of the facility was changed to Gaura Yoga, to reflect the fact that its identity was primarily as a yoga school.
So we thought that since we’re doing yoga, we might as well align our identity with that. I’ve discussed previously some of the factors that influenced us to go with Atma Yoga. It’s a powerful name, and it also allows us to contribute to building an international platform. I’m not a Lone Ranger. I’m happy to be out in front exploring new frontiers, but I’m very much concerned with contributing to wider success through my efforts, which is one of the reasons why I maintain this blog.
Looking back now, we would have better off if we had realized that basically we were opening a new center, starting from scratch. Of course all the relationship building that we had done up to this point is worth something, but “community needs continuity”, and we were discontinuing basically everything - changing the location, the name, the hours, the pricing, the staff, basically everything.
In the first month we made multiple changes to the timetable as we struggled to understand both our own changed internal structure (we have recently gained a number of team members) and the changed requirements and opportunities of our new situation. These changes further confused and demoralized the people who were struggling to accompany us through this transitionary period. Leadership demands clarity. In fact, one of my personal definitions of leadership is “the supply of direction and clarity in a situation of uncertainty and confusion”. We certainly weren’t able to provide this initially. Internally we were struggling with new processes of decision-making as the old processes no longer accomodated the increased number of team members.
I’ve learnt a lot about change management. I’ve probably mentioned this before, but if you only learn one thing in OCS it’s this: a leader has to make a decision. It doesn’t have to be the right decision, it just has to be a decision. By making a decision and issuing orders to implement this decision the officer retains troop confidence, unit cohesion, and momentum. He can then adjust things in response to the results. If he loses troop confidence, unit cohesion and momentum, he can make all the right decisions he wants later on, but there will be no ability to execute by then.
You can be wrong, but you have to make a call.
Anyway, by doing the radical 180 degree turn in midflight we made a bold move, betting everything on the new direction. Nothing wrong with that, but we should have been more aware that we were jettisoning a lot of the goodwill and momentum that we had up to this point along with the previous branding. Basically we were starting again from scratch and we had to work hard to build things up again - not rely on the existing momentum to carry us through.
The idea that you are starting a new place from scratch leads to a different internal conception, which subtly influences everything that you do. It leads you to thinking about process and steps, elements of change leadership, rather than processes and systems, which are more indicative of management of a status quo.
I don’t disagree with the idea that I expressed in March in “Reinventing the Wheel by Drinking Kool Aid“: “My conclusion is that the best way to convert an existing Loft center to Atma Yoga is to just do it“.
I would just add this addendum:
As General Douglas MacArthur, whose Pacific Headquarters, now a museum, is a block away from Atma Yoga, said: “It is fatal to enter a war without the will to win it.”
Learning from our experience won’t hurt either.
Now let me start to run over some of the other things that went wrong, and what discovered through them. You see we made a number of small errors that cumulatively had a big effect.
First of all, we spent some money to get new tables and more of them. These tables were then set up in a separate dining area that we have at the new space. Each table is quite small and has four chairs around it.
This robbed a lot of momentum. We didn’t realize it, but the shared dining experience is a big part of the Loft / Atma Yoga experience. I mean, I keep repeating that “looking at the face of another human being while you eat is the most basic community experience”, but somehow that didn’t translate into our operational implementation.
This is really, really important. People are so isolated and alienated today, divided up and easily conquered and manipulated by economic forces. Have a look at this:

Over the last 100 years the average size of a household has halved. At the same time people’s habits have changed. People now eat their dinner frequently sitting in front of a television or DVD. Other statistics reveal that the average number of inhabitants in the metropolitan areas is significantly lower than in rural areas, so these national results are skewed toward the low end of the scale for cities.
People do not have the extended family experience. To sit with a number of people and have that communal experience is important. Seems obvious, but because of being overloaded with details and not being conscious and intentional about what we were doing, we unintentionally created a situation of division and isolation, putting people at tables with only three other people.
Upon realizing this we changed the seating arrangements to put six people in a circle, around two tables.
This was the first thing we implemented, but it wasn’t the first thing that we noticed. The first thing we noticed was the bain marie. We slavishly thought that getting a bain maire was the way to go. After all, didn’t we have one in Auckland and in Wellington? Isn’t that part of the “Loft success formula”?
Not at all. What we initially perceived as a limitation, not having a bain marie, had actually been an opportunity for us to stumble upon a significant discovery.
Let me tell it as we realized it. First of all, when we put the new bain marie (thank the Lord that we rented one and didn’t buy one!) we noticed that it changed the mood somehow. It made it more formal, it put up a barrier and created “us” and “them”.
We got rid of it, and continued to serve the plates in the kitchen and bring them out. Then we discovered something else. What had arisen as a spontaneous response to the burgeoning numbers at the Loft and our lack of staffing, the guests helping to carry the plates and serve, was actually a significant part of the Loft experience. It’s the experience of participating and contributing.
By now serving the people - we had increased our staffing level - even without a bain marie, we were robbing them of this opportunity to participate and contribute, essential elements of authentic community.
Immediately we bought some pitchers and put them on the tables, so that people can take control of the situation. Our motto is “we make it easy”. We want to make it easy for people to experience the nectar of serving one another. After all, it’s your place, so make yourself at home!
We also reduced our staffing level, and fixed on a core team who take full responsibility and ownership for the services. Community needs continuity - it needs consistency.
We had unconsciously raised barriers to participation.
The model that we have always used to create a clean environment is one of “guests” and “staff”. There are no “devotees” and “non-devotees” at Atma Yoga, thank you very much. Check that at the door.
What we did is add more people to our “staff” at Atma Yoga from the expanded team that we have. This was a mistake.
I am always a “guest” when I go to Atma Yoga, except when I’m teaching a class. Otherwise I basically model the guest role. I help out voluntarily when it’s needed just like other guests, otherwise I leave things to the professionals.
What we unconsciously and unintentionally (that’s a pretty heavy admission to make) did is an instructive illustration of the difference between position and influence. We put people into “positions” in Atma Yoga that did not relate to their influence.
We put a receptionist on the door. We thought that we would be better able to attend to people and give them personal attention, and after all, isn’t that what we did at Gaura Yoga? What happened in practice is that someone would come back after not coming for a few weeks, and the receptionist would say: “Is this your first time?”
Imagine it, the guy has been coming for the past year, and is an integral member of the community. He says: “No, but it looks like it’s yours!”
Things have suddenly become wierd.
So we nuked that. That person who was the receptionist is fired. They are now a guest like everyone else. If we have an urgent need for someone to help out on the door we’ll call out for a volunteer on the spot, but “appointing” someone creates an artificial distortion in the otherwise natural relationships between people. Let people negotiate their relationships based on real personal interaction. That’s why we dismantle the mental construct of “devotee” and “non-devotee” in our centers.
We also need to minimize the mentality of “guest” and “staff”. Staff has to be kept to a minimum, and everyone else has to disperse into the community. Lower the barriers to participation.