Not much on the “Communicating” front lately. The most fundamental thing in successful marketing is to have a good product. We’ve seen many “one-hit wonder” acts propelled up the charts by a multi-million dollar marketing campaign, only to disappear into obscurity shortly afterwards.

As one US Army Field Training Manual puts it: “First Be, Then Do, Then Tell”.

If you don’t have it, it doesn’t matter how much you talk it up.

Having said that, once you’ve got the substance, the presentation should also be done artfully.

Here is a 15 page tutorial from the specialist presentation firm Missing Link on creating presentations:

Attention Spam (605K, .pdf)