Here’s an interesting podcast from the Word of Mouth Marketing (WOMMA) Blog. It’s a conversation with Douglas Atkin. “Centered on belief, the need for belonging, the desire to bear witness, Douglas makes the connection between community values and vibrant brand evangelism.”
Atkin did research into the phenomenon of brand evangelism and word of mouth, and in an effort to understand it he went to the roots of brand cults or communities - yes folks, that means Hare Krishna.
Very interesting listening.
