My way of fighting the competition is the positive approach. Stress your own strengths, emphasize quality, service, cleanliness, and value, and the competition will wear itself out trying to keep up.
- Ray Kroc, founder of McDonald’s
From a great article by Guy Kawasaki entitled “How to Remain Sane” which is part two of “The Art of Driving your Competition Crazy“
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Communication >> Krishna Consciousness >> Leadership
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….. mind you Ray Krok is also famous for these quotes ….
“I believe in God, family, and McDonald’s — and in the office, that order is reversed.”
“If my competitor were drowning I’d stick a hose in his mouth and turn on the water.”
“It is ridiculous to call this an industry. This is not. This is rat eat rat, dog eat dog. I’ll kill ‘em, and I’m going to kill ‘em before they kill me. You’re talking about the American way — of survival of the fittest.”
…. not to discourage any paramahamsas out there though ….
Ray’s obviously got what it takes to get ahead… hahahaha
It is a qualification of the great thinkers to pick up the best even from the worst. It is said that the intelligent man should pick up nectar from a stock of poison, should accept gold even from a filthy place, should accept a good and qualified wife even from an obscure family and should accept a good lesson even from a man or from a teacher who comes from the untouchables. These are some of the ethical instructions for everyone in every place without exception.
Srila Prabhupada’s purport Srimad Bhagavatam 1.5.11
I think we can leave it to the readers to take their pick of which ones they want to apply in their ministry…
“If my competitor were drowning I’d stick a hose in his mouth and turn on the water.”
…. how’s that one for ‘leadership for an age of higher consciousness’ ?
That’s my favorite of the lot - way better than the one I found. I call that: “Total commitment to victory”.