One correspondent asked, in response to a comment I left on his blog:

You say, “At the same time, Rick Warren’s “Purpose Driven Life”, selling a million copies a month steadily for two years, shows that “giving it straight” also has its place.”

That’s amazing. What do you think it is about this book that’s making it sell like that?

Well, on one level this book speaks to the deepest felt need of our generation, and any other, because it speaks to the soul about its eternal relationship with God, and it does so using the language of the people that it addresses.

That’s always going to be a winner, as you already know.

Apart from being aligned with universal principles in its content, and culturally relevant in its presentation, the marketing of the book was done in alignment with universal principles. You can listen to the audio of Pyromarketing, a book on marketing written by the man who headed publisher Zondervan’s marketing campaign for The Purpose-driven Life, Greg Stielstra, for free, over at his website www.pyromarketing.com.

I’m sorry to have sat on this information for so long - I found it at the beginning of January, but the time seems right now to release it.

So, you’ve seen the power of Rick’s preaching in “The Purpose-driven Life” through Geoff’s presentation. Now find out how they have gotten a million copies a month of this bad boy in people’s hands for the past two years.