Atma Yoga
is the new name for our facility here in Brisbane.
It’s primal - it starts with “A”, the same letter that Krishna begins His instructions to Arjuna with in Bhagavad-gita, the ABC of spiritual instruction (”asocyan” 2.11).
As Guy Kawasaki recommends in his post “The Name Game“, it starts with a letter early in the alphabet.
As Aniruddha prabhu, ISKCON TP in Melbourne, pointed out around this time last year, yoga is the “ultimate truth brand“.
It’s a powerful sound bite. Easily pronounced and remembered. It’s symmetrical - two syllables, four letters in each, starts and ends with “A”, the primal phoneme.
It also links us in with Atmananda das’ Atma Yoga program and allows us to contribute momentum to that, while adding momentum to what we do.
I met Atmananda briefly in New Zealand recently while he was there for the Atma Yoga teachers training course. I didn’t get much of a chance to talk with him, but I called him at Radhadesh, Belgium, where he is currently teaching the training course and we talked about opportunities for collaboration moving forward from here.
Atma Yoga - Yoga for the Soul
Level 3
231 Albert St
Brisbane, Australia
I like it. Nice, clean simple name. It’s kind of obvious, but good names are always obvious in retrospect. Also fits in with the idea behind the “Gaura Yoga” naming paradigm.
When comes the website? Do you own the .au domain?
It’s also a good name for optimizing google hits. Title the front page of your website: Atma Yoga Brisbane. And just watch all the google query referrals (and resulting eager guests) roll in.
I just checked: searching for “yoga” in “brisbane” using Google results in a website with pagerank 4 as the top hit. It is fairly easy to match that. If enough people link to the site a pagerank of 5 is achievable. That would mean you’d be the first port of call for Internet using yoga seekers in your city.
Highly impressed. Clean, Classy, friendly, descriptive…does that mean you would take the atma-yoga House-style?
i have been going to the loft for 6 moon now . . . love the people there, the food, and of course the yoga
had a guided tour of the new place last night. Elliot took the class over to Albert for a look around. Looking forward to the new place being completed!
to all involved . . . keep UP the good work
love lee x x x