Here is a new article that I wrote this morning on the subject of Preaching for Leadership Recruitment < - click there to read it. I’ve been thinking about it over the past month, since I was in New Zealand in early December. I finally managed to get it down in response to a process of strategic planning that we are doing here in Brisbane.

This article talks about four types of people, based on the presentation of Bhagavad-gita, and how these people are attracted to, and best engaged in an organization. I’ve written it in the language of Urban Missionary, but if you want to translate it to a business context simply use this translation table:

Preaching = Marketing
If you want to know about how to appeal to these people.

Preaching = Recruiting
If you want to know about constructing an organization based on these principles.

Get the right people, and get them in the right roles, and then everything else will take care of itself. Fail to do this as a first step and everything significant will be impossible to achieve and you’ll spend most of your time dealing with problems.

Organizational ineffectiveness stems from lack of competent leadership. Degrading organizational effectiveness is due to lack of leadership succession. Failure to expand is due to lack of leadership reproduction.

In order to be successful an organization needs a culture of leadership development and a consciousness of recruiting for leadership potential. As Srila Prabhupada explained his strategic vision for establishing varnasrama-dharma - first establish the brahmana class (visionary leaders), then the create the Varnasrama college and train the ksatriyas (directive leaders).