Think of the Sunday Feast as a channel, and then think of programs to show on that channel. Publish the equivalent of a “TV Guide”. Maybe people will come for their favorite shows. Maybe some will come all the time.

A program is a format. Think of it as a container. You plug the content into the container.

The first program that we have developed:

Hare Krishna Network

It’s a television talk show. You have a host who interviews an interesting guest. The first one we did here was with Mr Cooper Ali Shabazz (Abhilasa ACBSP), warrior, author, and gentleman’s etiquette advocate. The next one will be with Taraka Tee, author, cow protection advocate.

Here is an idea for a second program:

If Hare Krishnas Ran the World

This program examines social policy and organization, and presents a Krishna Conscious take on “the way things should be”. Srila Prabhupada’s purports in the First Canto are full of this kind of talk.

And a prototype for a third:

This weekend we are going to experiment with a presentation style with two people, like the Academy Awards presentation ceremony or morning radio. The interaction between the two stimulates interest, and the uncertainty of the situation keeps people slightly off balance and interested. I don’t know what you’d call this program. In the case of Hare Krishna Network it gets its identity from the presentation style. In the case of If Hare Krishnas Ran the World the name comes from the angle. What about: “When Hare Krishnas attack”, and then lay down the smack on the mic, tag team style… I’ll use that name for illustration purposes.

Let’s throw in one with drama and puppet shows. Maybe you do the whole thing as a drama, or a puppet show. Let’s call it Sunday Theatre. Of course, you can also add a drama element to each week and make it more of a variety show, but keeping a strong brand identity and keeping it tight, fast moving and engaging.

An overall theme can be applied to a month, and the schedule could look like this:

Theme: Friendship, Community, and Love

Week 1: When Hare Krishnas Attack: Friends
Week 2: Sunday Theatre: A puppets’ tale of Friendship and Folly
Week 3: If Hare Krishnas Ran the World: Community Development
Week 4: Hare Krishna Network: Guest: So-and-so, relationships expert

Each program can have its own theme music and background graphics to give it more powerful brand identity. You can also think of “program” in this sense as a brand, in order to distinguish it from the morass of other things that all lumped together under the term “program”.