Here’s a great article that talks about the difference between a web site and a web ministry.

Foreshadowing my review of Good to Great, this distinction is between thinking that technology is some kind of end in itself, and realizing that technology can only be an accelerator.

In order to actually be effective, technology has to be integrated with the core business activity of the enterprise. Technology, when properly applied, can enhance, magnify, accelerate, whatever, that core business activity.

If your core business model is broken, undefined, or not integrated with the technology, you’re just playing around with shiny toys.

Check it out:12 Steps Apart - SILAS partners