Read my commentary about the ad here.
It is the lamb advertisement that has everyone talking that stars ex-footballer Sam Kekovich. After just a few days on-air the ads that were meant to by funny have been labeled offensive.

Click here to view the ad.
A red-meat rant that calls vegetarians soap-avoiding, pot-smoking hippies, and suggests eating anything other than lamb on Australia Day deserves capital punishment, will be allowed to stay on television.
“I don’t believe that we have offended vegetarians any more than we’ve offended chicken eaters or pizza eaters or any other food,” Mr Thomason said
The ad, produced by agency Brown Melhuish and Fishlock, shows Kekovich sitting in front of an Australian flag, delivering a virtual call-to-arms for lamb eaters.
“I’m sickened by the creeping tide of un-Australianism eroding our great traditions.”
“A balanced Australia Day diet should consist of a few nice juicy lamb chops and beer, and perhaps a bit of pavlova for those with a sweet tooth,” Kekovich says.
“Yet your long-haired, dole-bludging types are indulging their pierced taste buds in all manner of exotic, foreign, often vegetarian cuisine - chicken burger value meals, pizzas, a No 42 with rice.
“It’s an absolute disgrace, and people ask why we need capital punishment.”
Kekovich even invokes the spirit of Anzac, asking viewers if the diggers were fighting for tofu sausages.
“No. They were thinking of grabbing a lamb chop off the barbie with their bare fingers, sustaining third-degree burns, then sticking their hands in a relieving Esky to fish out a cold one,” he says.
“The soap-avoiding, pot-smoking hippie vegetarians might disagree with me, but they can get stuffed.
“They know the way to the airport, and if they don’t, I’ll show them.”
Today Tonight on Seven
Article from the Age, Melbourne here (soul-sucking registration required)